Public information campaign 2017
A new campaign aimed at encouraging smokers to quit was launched in 2016, featuring Gerry Collins, who was diagnosed with lung cancer in 2013 and died as a result of smoking.
The campaign appeals to smokers to quit before it’s too late.
A new advert entitled ‘Gratitude’ will run in 2017 showing Gerry with family and friends discussing what he is grateful for.The key campaign message is ‘One in every two smokers will die of a tobacco-related disease’.
The other key message is ‘You can quit. We can help. Visit your pharmacist or want2stop.info’
The TV advertisements running as part of the campaign were developed by the Health Service Executive (HSE) in the Republic of Ireland for its ‘Quit’ campaign in 2014.
When the HSE launched the first advertisement in 2014, Gerry said there were three reasons he decided to do the campaign.
“Firstly, it was for myself; a positive thing for me to invest my energy in when dealing with my cancer,” he said.
“Secondly, I thought it would be good for my family, creating something powerful and meaningful for my kids to look back on.
“And finally, if even one person stops smoking because of what we’ve done, then it will all be worth it for me.”
View the TV adverts below.